Blogging Books

$18.95

Product Description

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

• Develop an effective Internet marketing strategy
• Generate leads consistently at almost no cost
• Define yourself as an expert in a particular area
• Serve your market niche
• Establish long-term relationships with your customers
• Create content that attracts major search engines
• Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away.

$23.09

Product Description

A complete guide to creating and establishing your place in the blogosphere!

New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.

Here’s what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.

• Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
• Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
• Helps new bloggers become active and productive members of the blogging community
• Provides vital information for both hobby bloggers and those who want to build a career around blogging

Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

$14.93

Product Description

Blogging for Dollars!

Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits and more money

Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com

About the Author

Duane Forrester has more than six years experience as an in-house search marketer.

Gavin Powell is an experienced computer technical writer.

Review

“…Blogging for Dummies gets the thumbs up…you should be able to find all the answers to those questions about blogs you’ve been afraid to ask…” (The Inquirer (Web), 21 February 2006)

Product Description

If you want to give yourself a Web presence without spending a lot of time or money, a blog is your answer and this is your guide. Blogs (Web logs) are short, diary-like entries on a Web site that has a chronological, journal format. Fun or informative, but not formal, blogs are easy to set up, maintain, and update. You can share your personal, stream-of-consciousness musings or your expertise on any subject ranging from your family vacation to world peace. This guide helps beginners (even technophobes) get started fast, with the essential info on:

• The elements of blogs, such as entries, sidebars, categories, comments, and index pages
• The different types of hosting services, from free to fee and from “turn key” services that are easy-to-use to DIY programs 
• Details on two popular, free “social community” hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360
• The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive
• DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland
• Hooking into RSS feeds to distribute your blog entries beyond your site
• Choosing a newsreader
• Ways to raise the visibility of your blog and make money from blogging

Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on:

• The blogosphere, blog culture and etiquette, snarks, macrologues, and more
• Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone
• Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy
• MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more

You know you have something to say, whether it’s heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you’ll soon be blogging with the best of ‘em. See all Editorial Reviews

$16.20

Product Description

As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism.  For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules.  If there were rules, they would be changing and evolving too rapidly to codify.  The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.”  As a result, this topic fits the What No One Ever Tells You series format perfectly!

Despite their “newness,” blogs have rapidly proven themselves in business.  They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means.  Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

About the Author

Ted Demopoulos’s first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

$7.00

Product Description

101+ tips for blogging more efficiently, effectively, and profitably, gleamed from interviewing hundreds of people who concretely benefit from the blogosphere.

About the Author

Although Ted Demopoulos first used email in 79 and has been on the Internet seemingly forever, he didn’t start blogging until 2004. His consulting business saw almost immediate results, ranging from much higher search engines placements, to increased sales of his speeches, consulting and seminars, and even an agent pursuing him with book contracts. Today Ted Demopoulos consults on Internet business strategy and information security, and lives in Durham NH with his wife, three kids, and dog. Ted blogs at BloggingForBusinessBook.com.

$16.47

Product Description

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. “blog population has grown to about 12 million Americans,” some 8% of U.S. Internet users.

The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle.

You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as.

Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

$18.95

Product Description

The first blogs appeared only a few years ago; today there are over 50 million blogs and counting. Blogs are being used by political candidates to debate issues, by consumer advocates to evaluate products and services, by writers and artists to communicate with their audiences and by individuals to share their everyday experiences. In this lively and informative introduction to blogging, Tom Masters takes you step-by-step through the process of planning, building and managing your blog. In Blogging Quick & Easy, you will discover: How others are using blogs How blogs work and the different types of blogging tools Blog writing techniques that attract readers Tips to help you reach more readers How to track and measure your readership How you can earn income from your blog Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to realize the potential of this new medium. Blogging Quick & Easy helps you understand and apply proven techniques to make your blog stand out from the crowd.

About the Author

Tom Masters is a consultant with over 30 years experience in technology management, product development and web marketing. He is the president of Book Publishers Northwest, and a frequent lecturer and speaker on blogging and social media. His special focus is book publishig based on new production technologies and innovative web marketing strategies.

$17.16

Review

"This is a terrific history of blogging and a convincing case for its enduring significance. Rosenberg mixes the personal with the conceptual in the same wonderful way that the web does."
—Walter Isaacson, author of Einstein: His Life and Universe and CEO of the Aspen Institute

“Scott Rosenberg is the best defender blogging has ever had. He eludes hype. He comes with no motive to debunk. He knows the history cold, and tells his stories calmly. On what to credit blogging with, and how to delimit it, there is no one with finer judgment. And he is poetic on blogging as a democratic thing. Say Everything is where I’d tell you to start if you want to understand where blogging came from, and why it’s important.
—Jay Rosen, creator of PressThink.org and professor of journalism at New York University

"Blogging gives everyone a printing press, unleashing a social force comparable to the printing press. Say Everything tells the story of the people, culture, and technology that made that happen and gives us an idea of where it’s going, from a guy who saw it happen around him.”
—Craig Newmark, founder of Craigslist

"Eminently readable and historically definitive…Rosenberg has made it clear why the blogging revolution matters. Certain to be a classic."
—Howard Rheingold, author of Smart Mobs and Visiting Professor of Digital Journalism at Stanford

“The birth of newspapers, radio and television were fascinating events, filled with larger-than-life characters. The thing is, you didn’t live through that, and the other thing is, there’s not a lot you can do about it now. Blogging is now, it’s real, it’s fascinating and you’re not just watching. Scott takes you on a guided tour of what got us to where we are today."
—Seth Godin, author of Tribes and Purple Cow

"Scott Rosenberg provides an excellent fifteen-year history of the voice of the person’ on the Web, from Talking Points Memo to Twitter, and profiles both idealistic pioneers and scrappy entrepreneurs. He offers a cogent look at not only what’s new, but also what’s next."
—Greg Mitchell, Editor, Editor & Publisher

"The best history makes up for narrow focus with rich detail. Rosenberg’s book delivers exactly that plus his personal insider’s view of famous and familiar bloggerati–the technology, the fiefdoms, the whuffie, the money, and the love. I learned new things about people I’ve known and read for years."
—Lisa Stone, cofounder and CEO of BlogHer, Inc.

Product Description

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, "mommyblogger" Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software ("the first true successor to The Soul of a New Machine," wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium. See all Editorial Reviews

$17.09

Product Description

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging’s potential as well as its limitations. Inside you’ll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.

About the Author

Robert W. Bly has more than twenty-five years experience as a copywriter specialising in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books.

$17.12

Product Description

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide?  And why do these numbers continue to skyrocket?

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies.  This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

•  How to tap into the power of blogs

•  How blogs are different from e-zines, Web sites, and message boards

•  Why businesses need to monitor blogs that discuss their products and services

•  How to use an internal corporate blog as an effective knowledge sharing tool

•  Future iterations of blogging, such as podcasts and vlogs

•  Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications.  Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.

About the Author

Shel Holtz is principal of Holtz Communication + Technology, whose clients have included Pepsi, Barclays Global Investors, The World Bank, and Intel. A blogger and podcaster, Holtz speaks regularly at the International Association of Business Communicators Conference (IABC) and the Ragan Corporate Communications Conference.

Ted Demopoulos has more than 25 years of experience in high technology, including 15 years as an independent consultant serving blue chip clients such as Cisco Systems, The Department of Defense, IBM, Hong Kong Telecom, and the UK Post Office.  An early adopter of blogging, he has closely followed the development of the blogosphere for many years.

Ted Demopoulos’s first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

Review

Excellent general overview on how to become a blogger and what the world of blogging is all about. Short, concise entries on the history of blogging, how to find blogs,how to subscribe to blogs and how and where to begin your own blog. This Rough Guide volume, like others in the RG series, features tons of side bars and a massive appendix, all listing further resources to explore, or cool sites to visit for blogospheric inspiration. –BookGuide blog

Product Description

The Rough Guide to Blogging is the ultimate reference for all things weblog. It takes you into the blogosphere, from blogging’’s early history and where it is today, to the future of blogs and their social and cultural impact. This book will help you to discover the greatest blogs on the web and to understand newsreaders and RSS. Whether you want to start your own blog or contribute to an existing one, this guide will teach you everything you”ll need to know. Chapters include: Creating a Blog, Blog Design, Advanced Blogging, Audio and Video, Podcasting, Blogging for Money, Corporate Blogging plus much, much more. Whether you”re an experienced blogger or just getting started, this is the right book for you. See all Editorial Reviews

$10.17

Product Description

Blogging appeals to every demographic that has access to a computer-if you know how to do it right. This one-stop resource shows readers how to publish their ideas, get feedback, and create their own worldwide networks!
With this book readers will:

$16.47

Review

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Product Description

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
See all Editorial Reviews

$14.96

Review

“Brian Bailey makes two things crystal clear in this book: if you’ve got a church, then you need to spread your story. And if you need to spread your story, blogs are now an essential tool. Time to pay attention!”
—Seth Godin, author, Small Is the New Big

“I had a lot of questions about blogs and their value for my church. I’m thankful that Brian and Terry are sharing their experiences to answer those questions. Their insights are for everyone in ministry. Whether you are reading blogs, writing blogs, or just trying to figure out how to use the word in a sentence, this book is for you.”
—Mark Beeson, senior pastor, Granger Community Church

“My talking head is limited to the pulpit proper. I thank God that there’s a tool to reach outside the church, to those that are, sadly, outside the church. Thank you Brian and Terry for The Blogging Church.”
—Bob Coy, senior pastor, Calvary Chapel, Ft. Lauderdale

Product Description

The Blogging Church offers church leaders a field manual for using the social phenomenon of blogs to connect people and build communities in a whole new way. Inside you will find the why, what, and how of blogging in the local church. Filled with illustrative examples and practical advice, the authors answer key questions learned on the frontlines of ministry: Is blogging a tool or a toy? What problems will blogging solve? How does it benefit ministry? How do I build a great blog? and Who am I blogging for?

The Blogging Church is a handbook that will inspire and equip you to join the conversation.

The book includes contributions from five of the most popular bloggers in the world—Robert Scoble, Dave Winer, Kathy Sierra, Guy Kawasaki, and Merlin Mann, as well as interviews with blogging pastors such as Mark Driscoll, Craig Groeschel, Tony Morgan, Perry Noble, Greg Surratt, Mark Batterson, and many more. See all Editorial Reviews

$19.45

Review

“A key text for an emerging field.”
Times Higher Education

“Blogging is a landmark in social cyberspace studies — and much more than that. It’s about the way today’s popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a reknowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political, historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism, sociology together into a brilliant explanatory framework.”
Howard Rheingold, author of Smart Mobs

“Jill Walker’s Blogging is set to be a key text in its field. Unlike too many other books about blogging, this is no simplistic ‘Blogs 101′, but instead places blogging in a wider context from the declining supremacy of print culture to the emerging hot spots of social networking, including Facebook and YouTube. One of the world’s leading scholars on blogging, and a veteran blogger herself, Walker is uniquely placed to document and examine the impact of blogging and allied forms of participatory media.”
Axel Bruns, author of Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage

“To date, the history and culture of blogging has primarily been blogged, distributed and difficult for outsiders to follow. Walker’s book brilliantly documents, analyzes, and situates blogging, constructing an indispensable account of the phenomenon for both scholars and the public alike. A must read for all interested in social media!”
danah boyd, Harvard Law School Berkman Center for Internet & Society

Product Description

Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context.

Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs. See all Editorial Reviews

Product Description

A comprehensive and engaging guide to setting up a blog as a hobby or as a possible tool for making income. The 24 chapters cover basic information from “what blogging platform should I use?” to the technical aspects including basic HTML language, SEO tips and how to make money blogging.

While most of the information is applicable to both men and women, a couple of the chapters address issues that are found more among momblogs and blogs by women.

$14.95

Product Description

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

• Personal Blogs
• Business Blogs
• Blogs for Podcasting
• Video Blogs
• Portfolio Blogs for Artists
• Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

• Setting up your blog the right way–in just minutes!
• Writing blog entries people want to read
• Handling comments–even nasty ones!
• Creating a conversation and building a community
• Publicizing your blog
• Choosing the right free or low-cost blogging tools
• Avoiding beginner mistakes
• Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

About the Author

This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking. After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British Columbia.

$13.74

Product Description

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having funto the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If youve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If youre just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether youre already blogging or youre considering it, youll want to get a copy of this book because it

• Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
• Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
• Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
• Is heavy on the specific benefits of blogging and light on the technological aspects

About the Author

Bob Walsh 47 is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster in chief of the Startup Success Podcast, co-moderator of the Joel on Software’s Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for over 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into IT, Walsh was a reporter for several news organizations, most worth bragging about being United Press International (UPI).

$17.09

Product Description

Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include:

• Writing a serial novel
• Conducting unnecessary experiments
• Creating your autobiography
• Public eavesdropping
• And much, much more

About the Author

Margaret Mason has been a professional writer and editor for over a decade. Her shopping blog, Mighty Goods, was recently named number one shopping site by both Business Week and Forbes, and her personal website, Mighty Girl, draws thousands of readers each day. She is a contributing writer for The Morning News, a New York-based Web magazine, and The New York Times. Mason is also a sought-after expert on lifestyle issues. She has been interviewed by The New York Times, Crain's Business Daily, The San Francisco Chronicle and San Francisco's KFOG radio.

$16.49

Product Description

Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.

From the Inside Flap

They’ve gained a loyal following that continues to grow. They write about everything from business trends and the inner workings at Microsoft to parenting tips, personal secrets, and prolonging the life of your vehicle. They’re passionate about their subjects and about the free expression of blogging. And they’re even more passionate about being passionate.

They are thirty of the nation’s most successful bloggers, and their stories and secrets—in their own words—fill these pages.

Technorati lists well over 102 million blogs, yet in such a sea of content, these bloggers stand out. Their voices are heard, their words are read, and their messages have an impact. In this fascinating and intimate look at the blogosphere, these influential and innovative individuals tell you what it takes to achieve blogging success.

If you’ve even thought about starting a blog, you can’t afford to miss this wisdom.

the bloggers

• Dave Taylor The Intuitive Life Business Blog
• Chris Anderson The Long Tail
• Gina Trapani Lifehacker
• Ina Steiner AuctionBytes
• Mary Jo Foley All About Microsoft
• Dave Rothman TeleRead
• Frank Warren PostSecret
• Mike Masnick Techdirt
• Mark Frauenfelder BoingBoing.net
• Robert Scoble Scobleizer
• Peter Rojas Engadget
• John Neff Autoblog
• Ken Fisher Ars Technica
• Deborah Petersen Life in the Fast Lane
• Joel Comm JoelComm.com
• Brian Lam Gizmodo
• Kristin Darguzas ParentDish
• Chris Grant Joystiq
• Scott McNulty The Unofficial Apple Weblog
• Philipp Lenssen Google Blogoscoped
• Brad Hill Weblogs, Inc.
• Steve Rubel Micro Persuasion
• Rebecca Lieb ClickZ
• Deidre Woollard Luxist
• Gary Lee An Internet Marketing Web Site
• Richard MacManus Read/WriteWeb
• Eric T. Internet Duct Tape
• Victor Agreda DIY Life
• Steve Garfield Steve Garfield’s Video Blog
• Grant Robertson Download Squad

$15.34

Product Description

Turn Your Blog Into Big Bucks

Blogs are one of the internet’s fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home.

We’ll reveal how to:

• Attract visitors and hold their interest
• Entice advertisers to promote their products on your blog
• Earn an affiliate fee when your visitors shop at some of the most popular websites
• Promote your blog and get listed on top blog search engines

Successful bloggers reveal their expert strategies for maximizing profits. Pick up this book and get started on the road to riches-without leaving your desk!

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

$16.49

Product Description

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

• Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
• Choose a domain name, learn to use the dashboard, pick a template, and configure settings
• Dress up your blog with themes and find out where to get plenty of free ones
• Learn blogging etiquette and some secrets for long-term success
• Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
• Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
• Take advantage of social networking sites and learn simple search engine optimization techniques
• Maintain your blog with tools like Blog This! and Quick Edit
• Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

From the Back Cover

Here’s what you need to know to get started with Google Blogger

Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!

• What’s a blog, and what’s Blogger? — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
• Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings
• Blog effectively — learn blogosphere etiquette and some secrets for long-term success
• Fun bells and whistles — dress up your blog with templates (lots of them are free!)
• Does making dollars make sense? — explore options for Google Adsense®, contextual and text link ads, paid posts, and merchandising with CafePress
• Spread the word — promote your blog through search engines and social networking sites
• A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
• Get more Google — use Picasa®, YouTube, Feedburner, and more

Open the book and find:

• How to choose a blog topic and personalize your blog
• What you should know about moderating comments
• How to maintain your blog with tools like Blog This! and Quick Edit
• Simple search engine optimization techniques
• Tips for tracking your blog traffic
• Where to find cool free templates
• How to make money from your blog
• Ten useful social networking sites

$16.49

Product Description

Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more — all with fun, humor and attitude!

Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you’ll be Blogging with Moxie in no time. So, what are you waiting for?

The IT Girl’s Guide to Blogging With Moxie is packed with the content you need wrapped in casual, engaging dialog and a cheeky, bite-sized format.

• Bargain-blogging with tools such as WordPress®, TypePad®, and Vox
• Choosing a content management system like Expression Engine or Movable Type
• Managing blog content, using tags and moderating comments
• Selecting a professional designer and choosing from off-the-rack templates
• An introduction to podcasting and videocasting
• Finding, joining and managing blog communities
• Protecting your online identity
• Using a blog to better your business

About the Author

Joelle Reeder and Katherine Scoleri are the web design duo and martini mavens known as The Moxie Girls. Together they have designed hundreds of popular blogs and websites and individually have worked with such diverse clients as Yahoo!, Oh! The Oxygen Network, and Sony. Their own blogs as well as their design work have garnered accolades on national radio and in print publications. The Moxie Girls also speak on blogging and design at conferences such as SXSW Interactive.

$14.93

Product Description

Blog Your Way to the Big Time

Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com’s Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity!

• Create a custom, sticky blog site using free blogging services
• Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck
• Dare your audience to take notice with 101 proven blogging topics and subject matters
• Gain the competitive advantage using expert advice from the world’s best known bloggers and blog experts
• Use original, innovative techniques and powerful tools to make your blog stand out
• Learn how to avoid the 10 most common blogger mistakes
• And more

On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

About the Author

Jason R. Rich is the bestselling author of more than 37 books that cover a wide range of topics, including computers, e-Commerce, personal finance, career-related topics, travel and entertainment. He also contributes regularly to major daily newspapers as well as national magazines and popular websites.

$23.07

Product Description

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

About the Author

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

$10.17

Product Description

Today’s crafting community is online, connected, and blissfully blogging about their work and ideas. Blogging is hot in this highly creative world—and here is the only how-to book aimed directly at them. Everyone from knitters and beaders to scrapbookers and altered artists will find the practical information and visual inspiration they need to create an artful online journal.

Thanks to hundreds of gorgeous screen grabs from the very best blogs, a thorough introduction to the tools of the trade, and instructions that virtually take you by the hand, even beginners will swiftly go from blank screen to colorful, enticing pages. Those who already have a blog, but want to enhance their presence on the Web, will learn how to add banners and graphics, take the perfect shots, crop and size photos, establish links, and attract an audience of eager readers.

Best of all, readers will meet some of the Web’s most popular creative bloggers, including Alicia Paulson (Posie Gets Cozy), Gabreial Wyatt (Vintage Indie), Emily Martin (Inside A Black Apple), Lidy Baars (Little French Garden House), Heather Bullard (Vintage Inspired Living), and Serena Thompson and Teri Edwards (The Farm Chicks).

About the Author

Since 2004, TARA FREY’s blog Tara Frey {typing out loud} (www.tarafrey.com) has inspired thousands with its honest, well-written, and often funny prose about subjects both professional and personal. Her blog was honored as a Typepad Favorite Blog in November 2008 and receives more than 6,000 hits a day. Her articles about the lives and blogs of creative bloggers appear regularly in Romantic Homes, Romantic Country, and Artful Blogging. Readers can connect with her at www.bloggingforbliss.com.

$10.20

The editors of The Huffington Post–the most linked-to blog on the web–offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site’s cofounder and editor in chief, this book is everything you want to know about blogging, but didn’t know who to ask.

As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You’ll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place.

The Guide also includes choice selections from HuffPost’s wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O’Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.

A Message from Arianna Huffington

Dear Amazon customer,

I’m thrilled to be working with Amazon.com as an online bookseller and partner for the publication of our new book, The Huffington Post Complete Guide to Blogging. Amazon understands how to use the Internet to harness intelligence that enables people to make informed decisions. That mission is similar to that of The Huffington Post, a news and opinion site I co-founded in May 2005, and which has grown to become the most linked-to blog in the world. Bringing people together and sparking interesting conversations among my friends is ingrained in my DNA, and the world of blogging has opened up this passion to endless possibilities. It’s fast-paced, limitless, and best of all, there’s room for everyone. That’s why I’m so excited about our Complete Guide to Blogging–if you have ever tried to start your own blog, wondered if you could, or if you’re just an insatiable blog-addict, this book is for you. Our team of editors and contributors has put together all the tools you’ll need to build your blog, strategies to create your community, ideas for finding your blogger voice, and countless, hilarious anecdotes and stories.

What are you waiting for? Start blogging!

Best,
Arianna

Questions for Arianna Huffington

Amazon.com: There are over 100 million blogs in the world, and counting. Does the world need another one? Is it too late to start one that will have any sort of impact?

Huffington: There is always room for another blog – the key is having something to say, and the ability to say it in an interesting way. That combination will allow you to break through in almost any medium, but especially in blogging. New bloggers are rising to the top all the time.

Amazon.com: When you meet someone and tell them, “You should blog!” (which it’s my understanding happens quite often), what is it about them that makes you think they’d be a good blogger, especially in the long term? Are there some writers you wouldn’t say that to?

Huffington: I invite people who have an interesting point of view, a provocative way of looking at the world. And the best bloggers tend to be a little obsessed about something. When I see those things, I get excited about offering a platform to express them. One of the original reasons for starting HuffPost was my feeling that some of the most interesting voices in our culture weren’t online–and I wanted to make it easier for them to make the transition.

Amazon.com: Has the Huffington Post turned out the way you planned? What surprises did you adapt to take advantage of?

Huffington: We had our hopes, but no one could have predicted that HuffPost would become such a huge success. One of the things that surprised us was the passion expressed by our community, so we worked hard to provide them an easy way to comment, and an environment where civil discourse is encouraged.

Amazon.com: As many people have noted, the Obama campaign was the first to really harness the power of the web for fundraising and organizing. Do you think running in the first heavily blogged election also made his victory more possible?

Huffington: Obama’s online operation was state of the art–incorporating everything from viral videos to texting-as-a-grassroots-organzing-tool to social networking sites to its online fundraising juggernaut–and was a key component in his success. It wouldn’t be overstating things to say that if it wasn’t for the web, we’d be inaugurating a different 44th president on January 20th. And thanks to blogging–and YouTube, instant fact-checks, and viral emails–it was much harder for his opponents to use the tactics of the past: fear, smear, and anything goes.

Amazon.com: You and your editors have written a book about blogging (while noting the irony of doing so). There’s a lot of talk about the relationship between blogs and newspapers, but less so about how blogs will live with books. Aside from the obvious examples of bloggers getting book deals, how do you think blogs and books will affect each other?

Huffington: Anything that keeps people reading is a good thing! And blogging has certainly led to a renaissance of sorts for the written word. We live in a culture dominated by visual imagery and communication, so having so much vital writing on the web has helped re-habituate the younger generation to reading … and hopefully blogs will be a gateway drug that leads them on to the harder stuff of books. And people blogging about books is obviously a great way to promote the best of the new releases (and some deserving older releases that never got the attention they warranted).

Review

“…capture(s) all of the excitement of the blogosphere, enabling the would-be blogger to take a confident step online….A must read for blog newbies.”– Andrea Sachs, Time Magazine

$16.49

Product Description

The blogging bestseller, now fully updated to reflect the latest tools and techniques

Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!

Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you’ll need to get started. You’ll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.

• Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog’s success
• Includes updates to the major blogging software utilities including Google’s Blogger, TypePad, and WordPress
• Walks you through the latest search engine optimization techniques for increasing your blog’s visibility
• Reviews the newest plug-ins and gadgets that will allow you to extend your blog

If you’re in a fog about how to blog, then this easy-to-understand guide is the right book for you.

From the Back Cover

In a fog about blogs? Read this book and it all becomes clear!

Millions of people posted a blog entry this morning. They’re promoting products, espousing causes, discussing their lives, and sharing tips on everything from getting the laundry clean to getting their candidate elected. Join the fun! Here’s how to choose and use blogging software, pick a topic, add photos, attract readers, and keep your blog interesting.

• Blog basics — find out what defines a blog and what type of blog best suits your purpose
• What you say — learn how to create appealing content and what you don’t want to put in your blog
• Compare tools — understand the pros and cons of hosted services and see what Blogger, WordPress, and other tools offer
• When smaller is better — explore microblogging, including Twitter® and Tumblr
• Speak up — try your hand at podcasting or video blogging
• Socialize your blog — boost readership with a presence on social networking sites
• Blogging for dollars — see how to put ads on your blog or in your RSS feed, seek sponsorships, and maintain a business blog
• Know your visitors — learn to collect and analyze statistics on who’s visiting your site, when, and for how long

Open the book and find:

• Tips for choosing a topic
• How to connect with your readers through comments
• Advice on blogging ethics
• A comparison of leading blogging software
• Help managing routine blog tasks
• Hints for conquering writer’s block
• Ways to boost readership
• Why RSS feeds are a great idea
• Cool widgets, gadgets, and themes to customize your blog

Learn to:

• Use the latest versions of Blogger and WordPress®
• Recognize what goes into an effective blog
• Find your niche in the blogosphere
• Build an audience and make money from your blog

$16.49

Review

“Both authors are successful and profitable probloggers and here they reveal at last some of their secrets.” (The Bookseller, Friday 14th March 2008) –This text refers to an alternate Paperback edition.

Product Description

A complete how-to from two of the world’s top bloggers

Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career.

• Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed
• Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
• Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more

Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.