Magento Books

$31.57

Product Description

Create a dynamic, fully featured, online store with the most powerful open source e-commerce software

• Step-by-step guide to building your own online store
• Focuses on the key features of Magento that you must know to get your store up and running
• Customize the store’s appearance to make it uniquely yours
• Clearly illustrated with screenshots and a working example

In Detail

Magento is the world’s most evolved e-commerce solution. It runs on the Apache/MySQL/PHP platform. From one installation, you can control multiple storefronts, all sharing customer and product information. Magento’s templates and themes enable you to customize the look and feel of your store, even optimizing it for mobile phones. Extensions enable you to connect Magento to a large number of payment gateways and shipping services. Modular code enables you to upgrade your Magento installation while retaining your customizations. Support is provided free by an active open source community and by subscription to Varien, the company behind Magento.

Magento is one of the most exciting, flexible, and customizable e-commerce systems. It offers you an extensive suite of powerful tools for creating and managing an online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.

This book provides that guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

When you create an online store with Magento, you usually follow a defined series of steps. This book is arranged to support that process. Each chapter shows you how to get the most from one step.

You will learn to customize the default Magento storefront so that it becomes your store and also about Magento’s directory structure and where some of the elements of a store are customized. This experience will help you if you decide to go beyond this book and install new themes or create your own themes.

As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a basic but complete, working online store.

What you will learn from this book?

• Install and configure Magento and add products to your online catalog
• Create categories and attributes to build your catalog of products
• Enhance your products with descriptions, images, and inventory information
• Create product categories to help your customers navigate your online store
• Automatically apply sales tax rules to different shipping addresses and different types of products
• Present and sell products in groups and sets
• Display products related to the one that is being viewed by a customer
• Offer your customer choices for a product’s size, color, or other attribute and give discounts based on quantities
• Accept payments using Paypal, credit cards, and checks/money orders and offer a variety of shipping options
• Create your own, customized shipping rates and connect to shippers such as UPS, FedEx, and USPS

Approach

This book will provide you with step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.

Who this book is written for?

This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you.

About the Author

William Rice

William Rice is a software training professional who lives, works, and plays in New York City. His indoor hobbies include writing books and spending way too much time reading sites like slashdot and 43folders. His outdoor hobbies include orienteering, rock climbing, and edible wild plants (a book on that is coming someday).

William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.

$42.57

Product Description

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With over 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform.

• Introduces you to Magento, the fastest-growing open source e-commerce platform
• Demonstrates how to configure and use Magento
• Covers how to customize Magento and develop extensions for the Magento platform

What you’ll learn

• How to install and set up a Magento based e-commerce web site
• How to effectively manage products, customers, and orders
• How to sell products through Magento
• How to design a custom Magento web site
• How to add content to your Magento web site
• How to create your own Magento extensions

Who is this book for?

Current and prospective web site designers and web developers; small business owners who want an online presence

About the Author

Adam McCombs is a website designer and a front end developer with over seven years of experience. He specializes in adapting open source frame works such as Magento, Wordpress, Joomla!, and Drupal into functional custom website solutions for clients of small and medium sized businesses. His work and blog can be found at www.mccombs.me.

$31.57

Product Description

Customize the appearance of your Magento e-commerce store with Magento’s powerful theming engine

• Give your Magento stores a unique branded look and feel by creating your own Magento themes
• Use design techniques to reinforce your brand message and increase sales
• Customise your Magento theme’s look, feel, layout, and features
• Promote and improve your Magento store with the use of social media such as Twitter, social bookmarks, and so on
• Ideas and examples for defining a good print stylesheet
• Packed with essential hints and tips for effective Magento web design

In Detail

Magento is the hottest and most powerful e-commerce software around and it has gained massive popularity in a short period. By using Magento’s powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce web site. However, because of its powerful features, developing Magento themes is easier said than done.

Magento 1.3 Theme Design covers everything you need to build effective, attractive themes for your Magento store. You will learn how the theming system works, how to build your own look on top of the Magento Blank Theme, how to give different looks to different parts of your store, and much more.

We start off by introducing you to Magento and its basic themes and then take you through the benefits of changing your store’s theme. We then move on to the actual Magento theme design, where you will learn the basics, such as changing the logo, color scheme, and so on. Next, we take a look at more advance tasks where you will learn theme layouts. You will then prepare a Magento theme from scratch and also take a look at Magento templates and layouts. You will also learn how to promote and improve your Magento store with the use of social media such as Twitter, social bookmarks, and so on and how to define a good print style. Finally, you will learn Magento Theme Deployment in detail.

What you will learn from this book?

• Create a custom theme that gives a unique branded look and feel to your Magento stores
• Edit an existing Magento theme to satisfy your business needs
• Give different looks to different parts of your store
• Tricks and tips for making your Magento theme design easier
• Style your store ready for printing by defining a good print layout
• Share your Magento theme with others in the community through Magento Connect extensions
• Embed social media tools to promote and improve your Magento store
• Deploy your new Magento theme to your store
• Create and use non-default Magento Themes
• Discover the basis of Magento themes: templates, skins, and layout

Approach

Magento 1.3 Theme Design is a step-by-step guide to creating custom themes for Magento. The author’s experience in Magento theming enables him to design a book that lessens the steep learning curve associated with Magento theming. The author uses code examples and ideas that facilitate learning and make Magento theme development a great learning experience.

Who this book is written for?

Magento 1.3 Theme Design is written for those who are familiar with Magento and know the Magento basics and now want to customize the look and feel. The book assumes familiarity with CSS and (X)HTML. The book is also aimed at store owners who want to customize their e-commerce store and web designers who want to sell their custom-made Magento themes. Seasoned theme designers will find very useful tips and hints in this book.

About the Author

Richard Carter (http://www.EarlGreyAndBattenburg.co.uk ) started as a freelance web designer working in Leicestershire during his gap year. After meeting his business partner at Durham University, he co-founded Peacock Carter (http://www.peacockcarter.co.uk ), a Newcastle-based creative partnership specializing in web design and development and corporate identity.

$36.95

Product Description

Magento is a powerful Zend-based e-commerce engine with an extensible architecture. This book answers the questions of how Magento should be deployed and properly extended, with a focus on the architectural perspective

.

If you already have an understanding of Magento or you’ve read The Definitive Guide to Magento, this book will carry on developing your professional skills with the examination of many real-world situations and questions. You’ll now become a professional in your Magento projects, thinking about advanced topics such as:

• The how and why of implementation and extension
• Designing for security and compliance
• Both traditional and cloud hosting

What you’ll learn

• The patterns behind Magento’s implementation and the logical ways it is meant to be extended and deployed—not just how something can be done, but why it should be done that way
• How to handle performance bottlenecks and use tuning techniques
• Practical implementation concerns, such as when to use the CMS instead of an external one
• How to design for security and compliance, such as PCI and related compliance issues
• What open source means to you, and how to take advantage of and contribute to the Magento community
• How to deal with multiple-storefront and internationalization issues

Who is this book for?

This book is for the enterprise e-commerce director or SMB entrepreneur who is looking to use a leading open source e-commerce solution to create one or more world-class e-commerce digital properties. The book covers how Magento should be extended using the patterns of the core architecture.

About the Author

Adam Michelson serves as the Director of Ecommerce at Optaros, Inc., an international consulting and systems integration firm that assembles online shopping solutions. Adam works with clients to leverage Next Generation Internet technologies for ecommerce re-platforming, new online retail concepts, and multi-channel efforts. A leading authority on ecommerce, he speaks often at industry events and is a published author in trade and national publications. Mr. Michelson is also involved in managing the Optaros Service Oriented Architecture practice.

$31.57

Product Description

Design, develop, and deploy feature-rich Magento online stores with PHP coding

• Extend and customize the Magento e-commerce system using PHP code
• Set up your own data profile to import or export data in Magento
• Build applications that interface with the customer, product, and order data using Magento’s Core API
• Packed with examples for effective Magento Development

In Detail

Magento is the most powerful e-commerce solution around and has gained popularity in a short period of time. You can create and manage online stores using the extensive suite of powerful tools it offers. However, because of its powerful features, developing with Magento can be easier said than done.

This book will show you how to develop better and do more with the Magento. You will be able to extend and customize modules for the Magento system without editing the core system code. It will show you how to create both basic and advanced functionality modules for your store and help you turn your ideas for extending Magento into reality by building modules from scratch.

This book starts by walking you through the server requirements for installing Magento making sure Magneto’s installation and upgrade process can fit into your workflow and suit your hosting environment setup. Then it runs through the architecture behind Magento’s system, covering the core file structure and how the template system works. You’ll also learn how to build a basic shipping module, payment module, and a brand management module for Magento. As you delve deeper into the book you will learn how to integrate your favorite CMS into Magento for data portability.

By the end of the book you will be able to take your basic knowledge of Magento and turn it into something advanced that will help you develop turn your ideas for extending Magento into reality.

What you will learn from this book

• Install and upgrade Magento to get ready for development
• Get familiar with the architecture and internal structure of Magento
• Learn about the best modules available and what they can do for you out of the box
• Build a Shipping module for your Magento store to give users options for receiving their items once they have paid for them
• Create a payment method for Magento and the various aspects that go together to complete the payment process
• Speed up your module creation process using the Module Creator script
• Build a basic brand-management module for Magento to manage brands and display their details
• Integrate your favorite CMS into Magento including a walkthrough of integrating Wordpress into Magento
• Create, update, delete, and retrieve customer data from within Magento by implementing the customer API
• Integrate Magento data into an existing external web application or script using the Magento Core API
• Import/export files to retrieve and store information from and to external sources using Excel Spreadsheet or CSV data

Chapter 1: Magento: Developer’s Guide

Chapter 2: Installing/Upgrading Magento and Preparing for Development

Chapter 3: Magento’s Architecture

Chapter 4: Building a Shipping Module for Magento

Chapter 5: Building a Payment Method for Magento

Chapter 6: Basic Modules to Extend Magento’s Functionality

Chapter 7: Fully Featured Module with Administration Panel

Chapter 8: Integration of a Third-Party CMS

Chapter 9: Magento’s Core API

Chapter 10: Importing and Exporting Data

Chapter 11: Appendix A – Resources for Further Learning

Approach

This book is a practical tutorial, filled with examples, aimed at people with no experience of programming web sites using the Magento system.

Who this book is written for

If you are a PHP developer who wants to understand the architecture of Magento, learn how to extend the system with PHP code, add new features, and integrate Magento with a third-party CMS, this book is for you.

You are expected to be a confident PHP 5 developer. No experience of Magento development is expected, although you should be familiar with the operation of Magento. No experience of the Zend framework is expected.

About the Author

Jamie Huskisson

A passionate 23-year old freelance developer from Nottingham, Jamie Huskisson has been working with Magento for the past two years since the very early Beta versions. His development client list features names such as the NHS, Volkswagen, and Nike building everything from web applications to e-commerce stores and small business sites. He also trains groups of developers and provides consulting on adopting open source technologies over closed systems for clients when required.

$31.49

Product Description

This highly anticipated book will give you the insight you need to successfully manage and customize your Magento Commerce installation. php|architect’s Guide to Programming with Magento takes you from installation to deployment of this popular e-commerce open source software. Magentos flexibility and Zend Framework-based structure have made it an increasingly popular e-commerce solution. Designed as a valuable companion to the the documentation provided on the Magento web site, this comprehensive book covers everything you as a developer need to know, including: – Installation and configuration – Basic understanding of Magento Commerce features and functions – Overview of front-end and back-end systems – Dealing with multiple stores – Accommodating multiple languages & internationalization issues – Handling Magento modules – Working with the Magento template system – Understanding Magento’s EAV database structure – Made-to-order products – Adding a rewards or points system – Integration with a CMS – Accounting, inventory and order fulfillment and exporting information with XML – An entire chapter devoted to quick answers to common questions

$31.54

Product Description

Are you ready to take your online business to the next level? Magento Commerce is the NEXT-generation open source ecommerce program. Magento has every feature that made the original osCommerce so popular, along with the best features of CRE Loaded, Zen Cart and OSC-MAX. Magento also has advanced features found on million-dollar sites of large companies like Circuit City or Target. These features give customers the freedom to do on-the-fly decision-making about what product they want, zoom and pan on product images, perform product searches and get dynamic product suggestions. This book covers EVERY FEATURE a non-technical store owner needs to know in order to install, set up, and manage an online business with MAGENTO COMMERCE. THIS BOOK IS FOR: * Non-technical readers with little web experience who are interested in starting an easy-to-run online store * Programmers or webmasters who want to turn out user-friendly ecommerce stores with a minimum of hassle.

About the Author

Kerry Watson is the well-known and loved author of the osCommerce Manuals Series of over a dozen books on open source ecommerce programs. Kerry became involved with the Open Source movement very early on, when in 1996 she was the Producer for the Netscape Navigator website. She holds an MBA and a Bachelor’s Degree in Sociology and Communication. In 1999 she founded Pithy Productions, Inc., a web project management company that specializes in helping non-technical people with custom open source commerce websites.

$49.99

Product Description

Solve real-world Magento sales problems with a collection of simple but effective recipes

• Build a professional Magento sales web site, with the help of easy-to-follow steps and ample screenshots, to solve real-world business needs and requirements
• Develop your web site by using your creativity and exploiting the sales techniques that suit your needs
• Provide visitors with attractive and innovative features to make your site sell
• Part of Packt’s Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible.

In Detail

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.

This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.

After creating an online store with Magento, you will follow a defined series of steps to boost revenues on your site. By following straightforward instructions you can implement some proven e-commerce sales techniques. You will learn to customize the default Magento storefront so that it becomes your store and also learn about Magento’s directory structure and where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book you should have a basic, but complete working online store.

What you will learn from this book

• Install and upgrade Magento to get ready for development
• Get familiar with the architecture and internal structure of Magento to get the base system up and running
• Learn about the best modules available and what they can do for you out of the box
• Build a Shipping module for your Magento store to give users options for receiving their items once they have paid for them
• Create a payment method for Magento and the various aspects that go together to complete the payment process
• Speed up your module creation process using the Module Creator script
• Build a basic brand-management module for Magento to manage brands and display their details
• Integrate your favorite CMS into Magento including a walkthrough of integrating Wordpress into Magento
• Create, update, delete, and retrieve customer data from within Magento by implementing the customer API
• Integrate Magento data into your existing external web application or script using the Magento Core API
• Import/export files to retrieving information from and store it to external sources using Excel Spreadsheet or CSV data

Approach

This book contains recipes that define common problems and provide suggested solutions. This is not a book to read from cover-to-cover, it is a hands-on solutions book that takes a practical approach to recipes, providing code samples that can easily be extracted and modified to suit the needs of the reader. Each recipe is presented as a separate entity and prior reading of other recipes is not required. Chapters provide categorization of recipes and give an introduction to the subject area with reference to the recipes contained within.

Who this book is written for

If you are a Magento store owner or store designer who wants to boost sales, then this book is for you

About the Author

William Rice

William Rice is a software training professional who lives, works, and plays in New York City. His indoor hobbies include writing books and spending way too much time reading sites like slashdot and 43folders. His outdoor hobbies include orienteering, rock climbing, and edible wild plants (a book on that is coming someday). William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons. For more updates on him and his work, you could visit his online blog: williamriceinc.blogspot.com